About Stancia

The person behind Stancia.

Twenty years of B2B marketing leadership, applied directly to your business.

About Constance

Senior marketing.
Without the overhead.

I'm Constance Smith, a senior marketing leader with over two decades of experience working with B2B technology businesses. I've led marketing at start-up, scale-up, and exit stage, and I've seen what good marketing looks like — and what it costs when it's done badly.

Stancia exists to give growing businesses access to that kind of experience, in a way that's flexible, practical, and built around what they actually need right now.

I founded Stancia because I kept meeting founders and CEOs who needed senior marketing thinking but weren't in a position to hire a full-time CMO. Stancia is my answer to that problem.

20+

Years in B2B marketing leadership

3

Ways to work with Stancia

£0

Wasted on marketing that doesn't work

100%

Honest about what's right for you

Constance Smith at the SDI Awards
Constance Smith
Constance Smith at a client awards event
Constance Smith in a client strategy session

Career Journey

Where I've been.
What I've learned.

2004 to 2010

Agency-side marketing across B2B technology clients, building foundations in brand, demand generation and integrated campaigns.

Agency & Early Career

2010 to 2016

First Head of Marketing role at a Manchester SaaS business. Built the marketing function from scratch and led through Series A.

First In-House Role

2016 to 2022

CMO roles at two further B2B technology companies, scaling into new markets and supporting exit. Reported directly to the board.

Senior Leadership

2022 to Present

Founded Stancia to make senior marketing leadership accessible to B2B technology companies. Now working with a focused portfolio of UK clients.

Stancia

Why Stancia?

Ownership.
Conviction.

The name Stancia comes from Constance, and from a belief that the best marketing comes from a place of ownership and conviction. I don't believe in marketing that hedges. I believe in being clear about who you are, who you're for, and why you're the right choice.

When you work with Stancia, you get senior marketing thinking applied directly to your business — not outsourced to a junior team, not filtered through layers of account management. Just experienced, embedded, practical marketing leadership.

What I Believe In

The things that matter.

01

Clarity

Plain English, clear thinking, no jargon. If I can't explain what I'm doing and why in simple terms, I'm probably doing the wrong thing.

02

Honesty

I'll always tell you what I think, even if it's not what you want to hear. That's what you're paying for.

03

Practicality

Strategy is only useful if it leads to action. I focus on the things that can actually be done, with the resources you actually have.

04

Patience

Good marketing takes time to compound. I don't chase short-term wins at the expense of long-term brand building.

05

Partnership

I work best when I'm genuinely embedded in a business, thinking like a member of the team, not an external consultant.

“A short conversation is usually all it takes to work out whether and how I can help.”

— Constance Smith, Stancia