Questions people ask.

A fractional CMO is a senior marketing leader who works with your business on a part-time or project basis. You get the strategic thinking and leadership of a full-time Chief Marketing Officer: the experience, the seniority, the commercial accountability, all structured around what your business actually needs, without the full-time cost or complexity of an in-house hire.

A marketing consultant typically advises. A fractional CMO leads. The key difference is ownership and accountability. As your fractional CMO, I sit in your leadership team, attend your leadership meetings, manage your team or agencies, and take responsibility for commercial marketing outcomes. I don’t just tell you what to do. I help make it happen.

Most businesses come to Stancia at a point of transition: scaling past a certain revenue threshold, preparing for investment, entering a new market, or realising that marketing has fallen behind the rest of the business. If you need senior marketing thinking but aren’t ready or able to hire a full-time CMO, a fractional model is often the right answer.

Stancia works with B2B technology businesses at growth stage, typically between £1m and £20m turnover, with between 10 and 150 people. The common thread is that they have commercial ambition and need senior marketing leadership to help them achieve it. If you’re earlier or later stage, it’s still worth a conversation.

Most fractional CMO engagements run for a minimum of six months, with many continuing for one to two years. Marketing takes time to build momentum and produce measurable results. For defined project work, timelines vary depending on scope, typically between six weeks and six months. The right duration depends on your business and what you’re trying to achieve.

Yes, and this is often where the model works best. Many of the businesses I work with have an existing marketing team who are capable and motivated but lack senior strategic direction. I work alongside your team, providing the leadership and clarity they need to do their best work. I also work closely with external agencies when needed, providing strategic oversight and direction.

Fractional CMO engagements are priced based on the time commitment and scope involved. A part-time fractional CMO role typically represents a significant saving compared to a full-time hire when you account for salary, NI, pension, and benefits. Every engagement starts with a conversation to understand what you need. I’ll give you an honest view on what would work and what it would cost.

Yes. While Stancia is based in Manchester, I work with B2B technology companies across the UK. Most engagements combine remote working with in-person time at your offices when it adds value. If you’re based outside Manchester, it’s not a barrier. The most important thing is finding the right fit, not the right postcode.