Why most B2B technology companies struggle with positioning
Most B2B tech companies can tell you exactly what their product does. Very few can tell you why it matters to the right buyer, in a way that’s distinct from everyone else in their market.
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Practical perspectives on B2B marketing strategy, positioning, and leadership from a fractional CMO who has worked inside the problem. No fluff.
Most B2B tech companies can tell you exactly what their product does. Very few can tell you why it matters to the right buyer, in a way that’s distinct from everyone else in their market.