What does your business actually need from marketing?
Five questions. No fluff. A clear steer on where to focus and what kind of support will make the biggest difference right now.
5
Questions
2
Minutes
3
Outcomes
Question 1 of 5
Question 01
How would you describe your current marketing setup?
A
There isn't really one. Marketing happens when someone has time for it.
B
Someone handles bits and pieces but there's no clear strategy behind it.
C
We have activity happening but it's not really joined up or measurable.
D
We have a team or resource in place but need stronger senior leadership over it.
Question 02
Where do most of your new clients come from right now?
A
Almost entirely referrals and word of mouth.
B
Mainly referrals with some outbound sales activity.
C
Outbound sales, cold outreach and calls.
D
A mix of channels working together, including some inbound.
Question 03
What is your biggest challenge with marketing right now?
A
We don't have clear messaging or positioning. We find it hard to explain what we do and why it matters.
B
We know what we want to do but don't have the senior resource or leadership to drive it properly.
C
We have a specific goal (a launch, rebrand or campaign) and need focused help to deliver it.
D
Honestly, we're not sure where to start. It all feels a bit unclear.
Question 04
What stage is your business at right now?
A
Early stage. We're growing but still finding our feet with how we go to market.
B
Scaling up. We've proven the model and now need to grow faster and more deliberately.
C
Post-raise or investment. We have capital and need marketing to be ready to move quickly.
D
Established. We're going through a change: new market, rebrand or new product line.
Question 05
What would a good outcome look like in 90 days?
A
A clear strategy, messaging framework and plan we can actually execute against.
B
Someone senior leading marketing day-to-day, with the team moving in the right direction.
C
A specific thing planned, built and launched. A real output we can point to.
D
Honestly just some clarity on what we should be doing and confidence we're not wasting money.
Almost there
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Your Result
You need strategic foundations first.
Before spending on campaigns, ads or content, you need to get the fundamentals right. That means clear messaging, a defined audience and a strategy your team can actually execute. Right now, without these in place, any marketing activity will underperform.
The good news: this is exactly the kind of work that creates compounding returns. Get the foundations right once and everything else becomes easier, faster and more cost-effective.
What I'd recommend
Marketing Strategy Day
A focused full-day session to define your messaging, audience segments and content pillars. You leave with a clear 90-day plan your team can execute immediately.
Fractional CMO: Essentials
If you want ongoing support after the strategy day, I can stay in to lead implementation and keep your marketing on track as the business grows.
You have momentum. What's missing is a senior marketing leader who can take ownership, set direction and make sure your team is working on the right things. You don't need a full-time CMO hire. You need the thinking and leadership without the overhead.
A fractional CMO gives you exactly that. Strategy, team direction, channel decisions and commercial accountability. All embedded in your business at a fraction of the cost.
What I'd recommend
Fractional CMO Retainer
Ongoing senior marketing leadership, typically 2 to 4 days per month. I work embedded in your business, owning strategy and directing your team to deliver measurable results.
Starting point: Strategy Day
Most engagements start here. A focused day to align on strategy before we move into ongoing work, so we hit the ground running and in the right direction.
You have the direction. What you need is a senior marketing brain to help plan, lead and deliver a specific outcome. Whether that's a product launch, a rebrand, a campaign programme or a go-to-market strategy for a new audience.
This is project-based work with a clear brief, defined scope and a real deliverable at the end. No ongoing retainer needed unless you want it.
What I'd recommend
Campaign or Project Programme
Fixed scope, fixed fee. I lead the strategic and creative direction of a defined marketing project (a launch, rebrand, campaign or market entry) and see it through to delivery.
Strategy Day as a starting point
Even for project work, a focused strategy session up front ensures we're aligned on the brief, the audience and the goal before we spend anything.