First impressions,
rebuilt.

The Brief

A boutique consultancy on a template that didn't belong to her.

Nastasia Humbert had built NH Consulting into a respected boutique legal business development consultancy, trusted by senior lawyers and partners across the UK, US and beyond. But the front door to the business was telling a different story. The site sat on a nhconsultinguk.wordpress.com subdomain, suffix-branded another company into her name, and wore a template that could have belonged to any one of a thousand other small businesses.

The brief was simple to state and harder to execute. Retire the WordPress subdomain, build a proper UK consultancy address, design a brand that matched the quality of the work, and move to a CMS that Nas could edit herself without breaking layout. Do it without losing the testimonials, the services that were actually working, or the warmth of the founder voice. And do it for the same annual spend she was already giving WordPress.

The Process

Eight moves, one coherent rebuild.

Every element was reviewed against one question: does a General Counsel or a partner believe this is a consultancy they would hire? Where the answer was not quite, the element was redesigned. Where the answer was already yes, the element was preserved and given room to breathe.

The Services

Three offers, tuned to where legal business actually gets won.

Services were the commercial spine of the rebuild. Each offer was re-framed around the outcome a legal buyer cares about, not the deliverable NH produces. One service was retired, one was added, and two were kept and sharpened.

SEO and AI readiness

A site Google can rank and AI can quote.

The old WordPress site leaked SEO signal in every direction. Templated meta, inconsistent headings, hash-linked navigation, no schema, no Open Graph, and a hosting signal that told search engines the site was a free-tier subdomain rather than an established UK consultancy.

The new build fixes every one of those signals. Unique page title, hand-written meta description, a clean H1 to H2 to H3 hierarchy, canonical URLs, Organisation and Person schema, custom Open Graph images, and an FAQ block that doubles as AI fodder. Exactly the structured, quotable answers that ChatGPT, Claude, Gemini and Perplexity prefer to surface when a prospect asks them about legal BD support.

The contact form was upgraded in the same pass. Name, email and message became name, email, firm and what you need help with, so Nastasia walks into every first call already knowing the shape of the conversation.

Platform and cost

Moving off WordPress was the single highest-leverage decision of the year.

WordPress.com needed the Business plan for a custom domain, then a paid page builder, then a paid SEO plugin, then a paid forms plugin, then a paid security and backup plugin. Each add-on looked cheap in isolation. Together they stacked into £35 to £60 a month for a site that still looked like a template and still carried a plugin maintenance tax every month.

Stancia CMS is a flat, predictable subscription with brand system, typography, SEO tooling, forms and backups all built in. No plugin tax. No tier jumps to unlock basics. Lean output and clean HTML, which in turn helps Core Web Vitals, Google rankings, and the structured signals AI models prefer. And it was specifically designed for NH's editing workflow, so Nastasia can update copy and swap sections without fear of breaking layout.

The cost comparison landed at roughly what Nastasia was already paying WordPress, often less, on a site that actually sells the business every hour it is live.

The Result

First impressions, done properly.

NH Consulting went to market with a new domain, a real brand, a faster site, sharper services, and a CMS that fits how Nastasia actually works. The founder section puts a face to the work. The FAQ block handles objections and feeds AI models the right answers. The contact form qualifies leads before the first call.

None of the senior voices were lost. The same eight testimonials carried across, now presented with the typographic hierarchy they always deserved. The transformation was structural, not cosmetic: positioning, objection handling, and lead qualification now happen in a single scroll, on an owned domain, on a platform Nas controls.