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10 questions every founder should be able to answer before scaling their marketing. No fluff, no jargon. Just the questions that matter.
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10 questions to answer before scaling your marketing. With space to write your answers and revisit in 90 days.
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No sales calls, no sequences, no spam. Just the checklist, delivered straight away. You can unsubscribe from Stancia updates at any time.
Click below to download your copy of The B2B Marketing Audit. Save it, print it, come back to it in 90 days and see how your answers have changed.
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Can you describe your ideal customer in one sentence?
Do you know why customers chose you over a competitor?
Is your website generating qualified enquiries?
Do you have a clear go-to-market strategy for the next 12 months?
Can your sales team explain your positioning without a deck?
Do you know your customer acquisition cost?
Is your marketing activity tracked against revenue outcomes?
Do you have content that supports every stage of the buying journey?
Are you building a brand or just generating leads?
Do you have the right marketing resource for your current stage?
About Stancia
I built this checklist because most businesses I work with are smart, well-run, and genuinely good at what they do. But somewhere between building the product and scaling the company, the marketing never quite caught up.
If this checklist surfaces more questions than answers, that is a useful starting point. A Strategy Day with Stancia is where we work through them together.